Rahul HQ · build log
Working concepts, not pitches.
Every project here is a real small business I studied and rebuilt as a working concept. Browse them, open them, click around.
Selected concepts
A few I keep coming back to.
Each one started with a real small business whose website had fallen behind. I studied it, then rebuilt it as a working concept, in the business's own language. None of them are client projects.
Apothecary & crystal shopUnited StatesA candlelit salon-and-apothecary site that puts real founders, curated crystals and an easy chair booking front and centre for an inclusive community.02
Print shop & galleryUnited StatesA screenprinted, gallery-grade print-shop site that puts real product names, a rotating gallery show and press coverage on full, loud display.03
TaqueriaUnited StatesAn appetite-first taco-truck site that puts the signature dish, the full priced menu and one-tap ordering ahead of anything else.04
Car repair garageCanadaA straightforward garage site that puts its reputation and credentials first, with every service on its own clear page.05
Pottery studioAustraliaA handcrafted pottery studio site that puts class booking, real instructor schedules and a merchandised gallery shop ahead of a cluttered community page.06
Kitchen renovationUnited StatesA kitchen-refacing trade site that leads with before/after transformations, named credentials and warranty, and a one-tap free-estimate path.07
Electrical contractorCanadaA clear, trustworthy electrical-trades site with every service one click away, hard proof of licensing up front, and calling always one tap away.08
Winery & bistroAustraliaA winery-and-bistro site that brings the old mill’s texture on screen, with wines, events and opening hours up front.09
Self storageUnited StatesA trustworthy desert storage site with sizes and rates laid out clearly, answered questions up front, and the phone always one tap away.10
Hi-fi shopFranceA listening-room hi-fi site that leads with a booked demonstration, named audio brands and the full range of services.11
Windows & doorsGermanyA clear, trustworthy building-trades site with every service one click away, known brand partners up front and an easy quote request.12
HotelItalyA calm, editorial seaside hotel site in two languages, with rooms easy to compare, its setting sold alongside the sea, and a quote one tap away.13
Fashion boutiqueSwedenA neighbourhood fashion boutique site presenting its full brand roster by department, with the founder's own story and clear contact.14
Photo studioSpainA living gallery for a long-standing photo studio, where their own photography carries the site and calling is one tap away.15
Surf & kite shopSwedenA friendly, owner-run surf-shop site in its own voice, with gear to browse, courses and rentals, and a clear way to get in touch.16
Live music venueGermanyA calendar-first music-venue site that puts the next show first, its community standing plain, and every past season kept in view.How I work
You see it before you decide anything.
- 01
I look at what's already public
Your current site, your photos, your reviews, what you actually sell and who walks through the door.
- 02
I build a working concept
Real pages in modern code, in your language, down to the interior pages. Desktop and phone. Not a mock-up or a slide.
- 03
You decide
If you like it, we talk about making it real. If not, say so and the preview comes down. No pressure either way.
- 04
Then the software
Once the front door works, the useful part: automations and custom tools that save hours every week.
What I do
Two things, in this order.
How you show up online
A new website built from what you already have: your photos, your services, your words. Made for phones first and written in your customers' language.
What runs behind it
When you are ready: enquiries answered, bookings in one place, and the repetitive admin handled by software I build around how you already work, much of it with AI.
About
One person, not an agency.
I'm Rahul Soni. I build custom software for hard business problems, much of it with AI.
The concepts on this site are unsolicited. The businesses did not ask for them and are not my clients; they are shown to demonstrate the kind of work I do.
More about me
Tell me what you think, even if it's no.
The quickest way is to reply to my email. Or write to me directly: